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Internet
and Electronic Newsletter
ELECTRONIC
NEWSLETTER: THE STANFORD INSIDER
The Stanford
Insider Newsletter is distributed weekly to more than 25,000 Stanford
fans, including students, alumni, and people in the surrounding community.
The newsletter contains information and news on sports teams and athletes,
as well as special offers to newsletter recipients. The newsletter is
an excellent way to reach the Stanford community. Banners and text links
are available for the year or by season.
GOSTANFORD.COM
WEB SITE
Averages over
2,000,000 page views per month
Averages over
200,000 unique users per month
2001-2002 school
year estimated to reach 21 million page views; over 7,000 pages of information.
Demographics
87% of visitors
are between the ages 18 and 49
Average age
is 32
75% of the
visitors are male
56% of visitors
hold College Degrees
Average household
income is $80,000 Content/Interactive Sponsorship
Sample
Sponsorship:
Banner run
throughout the site, providing fans with a link to sponsor’s web
site
Prominent display
in Header and Sidebar of all pages
580,000 banner
impressions
Animated and
non-animated (static) available
Advertisement
area dimensions (pixels): 120 x 60, 468 x 60, 150 x 45
Sponsor can
collect demographic information
Seasonal and
yearly sponsorships available
Example of
Sidebar Banner (120 x 60):
Example of
Header/Footer Banner (468 x 60):
INTERACTIVE
SCREEN SAVER
Stanford will
distribute a screen saver that will allow avid fans to keep track of upcoming
Stanford Athletics events, get current team news. Stanford fans downloaded
8,500 copies of the Eyetide screensaver from gostanford.com. Since February
1, 2002, over 894,000 Stanford branded images have been delivered through
the screen saver. The web-based registration process allows the sponsor
to gather valuable data from users upon initial download.
Sample
Sponsorship:
Provides links
to gostanford.com and to sponsor's web site
Ability to
reach Stanford's prime athletic audiences, including Football and Basketball
season ticket holders.
Ability to
hold contests/promotions and award sponsor-specific prizes.
Stanford will
send out an email to its Insider newsletter mailing list of 25,000+ fans
to offer an opportunity to sign up for the promotion.
Stanford
Sponsorships | Game
Sponsorships and Promotions | Print
and Outdoor | Radio
and Television | Internet
and Electronic Newsletter | Tournament
and Event Sponsorships | 2003
Football Fan Fest | Tickets
and Hospitality | Demographic
Information | Stanford
Athletic Success
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