On Thursday, August 1, Stanford is introducing “Predictable Dynamic Pricing” for the public sale of individual game tickets to highly anticipated Notre Dame, Cal, and Oregon games.
What is Predictable Dynamic Pricing?
Predictable Dynamic Pricing is variable ticket pricing plan that follows a predetermined and transparently announced pricing schedule. Prices for the high-demand games start at a publicized price on August 1. If tickets remain, prices will decrease at 9 a.m. on August 5, August 8, and August 12. If tickets are not sold out by August 15, they will be subject to market-based pricing until no tickets remain.
Customers who choose to buy tickets at the initial price assure themselves the first selection of available seats. Customers who would rather pay a lower price have the option to wait for the price to decrease, but risk the chance of that game selling out before the price falls to their desired level.
Which games are subject to Predictable Dynamic Pricing?
Predictable Dynamic Pricing will be used for the highly anticipated Notre Dame, Cal, and Oregon games. The UCLA, Washington, Arizona State, and San Jose State games will not be subject to Predictable Dynamic Pricing between August 1-14, but every home game is subject to dynamic pricing beginning on Thursday, August 15.
What is the pricing schedule for Predictable Dynamic Pricing?
Single game ticket prices are as follows:
|Notre Dame||August 1-4||August 5-7||August 8-11||August 12-14||August 15-on|
|Corner/ End Zone||$140||$125||$110||$95||Market Price|
|Cal||August 1-4||August 5-7||August 8-11||August 12-14||August 15-on|
|Corner/ End Zone||$95||$90||$85||$75||Market Price|
|East/ Sunny Goal||$130||$115||$100||$85||Market Price|
|Oregon||August 1-4||August 5-7||August 8-11||August 12-14||August 15-on|
|Corner/ End Zone||$115||$105||$95||$85||Market Price|
Why use Predictable Dynamic Pricing?
Predictable Dynamic Pricing is a slightly different form of the demand-based dynamic pricing scheme used by many schools and professional teams. Predictable Dynamic Pricing differs in the following two ways:
1) It provides customers full visibility into the pricing schedule for the first two weeks of sales. Customers may choose to wait for a lower price, but risk these highly anticipated games selling out.
2) It rewards customers who are willing to pay more with first access to a limited supply of tickets and to the best seats available, as opposed to creating a frenzy to purchase the best available seats the moment they go on sale.