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Predictable Dynamic Pricing
Courtesy: Stanford Athletics  
Release: 08/03/2015

Stanford utilizes predictable dynamic pricing for the public sale of individual game tickets to highly anticipated games. For the 2015 season, the Oregon (Nov. 14) and Notre Dame (Nov. 28) games are subject to this pricing structure.

What is predictable dynamic pricing?
Predictable dynamic pricing is variable ticket pricing plan that follows a predetermined and transparently announced pricing schedule. Prices for the high-demand games start at a publicized price on Aug. 3. If tickets remain, prices will decrease at 9 a.m. PT on Aug. 10, Aug. 17, and Aug. 24. If tickets are not sold out by Aug. 31 at 9 a.m, they will be subject to market-based pricing until no tickets remain.

Customers who choose to buy tickets at the initial price assure themselves the first selection of available seats. Customers who would rather pay a lower price have the option to wait for the price to decrease, but risk the chance of the game selling out before the price falls to their desired level.

Stanford sold out all seven home games in 2013 -- which featured five of seven opponents the Cardinal will face in 2015 -- in additon to all season ticket and mini-plan packages.

Which games are subject to predictable dynamic pricing?
Predictable dynamic pricing will be used for home games against Oregon (Nov. 14) and Notre Dame (Nov. 28). The UCF, Arizona, UCLA, Washington, and Cal games will not be subject to predictable dynamic pricing between Aug. 3-30, but every home game is subject to market-based beginning Aug. 31. 

What is the pricing schedule for predictable dynamic pricing?
Single-game ticket prices for the Oregon and Notre Dame games are:

* All pricing structures change to the lower price -- if tickets remain -- at 9 a.m. PT.  

Why use predictable dynamic pricing?
Predictable dynamic pricing is a slightly different form of the supply-based dynamic pricing scheme used by many schools and professional teams.

Predictable dynamic pricing provides customers full visibility into the pricing schedule for the first two four weeks of sales. Customers may choose to wait for a lower price, but risk these highly anticipated games selling out.

It rewards customers who are willing to pay more with first access to a limited supply of tickets and to the best seats available, as opposed to creating a frenzy to purchase the best available seats the moment they go on sale. 



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