December 31, 2013
100th ROSE BOWL GAME SEATING
Why do there appear to be so many Michigan State fans here for the game?
News accounts of Michigan State boasting a large fan base in the Los Angeles area have circulated. Michigan State is understandably excited to participate in the game. The Spartans last played in the game 26 years ago, back in 1988. Coupled with that long gap is undeniably strong fan interest from a large university – Michigan State has an enrollment of over 49,000 including 38,000 undergraduate students, and approximately 542,000 living alumni. While Stanford sold more Rose Bowl Game tickets than Michigan State (31,000 to 24,000, respectively), all fans have equal access to the secondary ticket market including StubHub and other well-known sites. The secondary market is compromised largely from ticket allocations belonging to the Tournament of Roses, the Big Ten Conference and the Pac-12 Conference.
What seating sections were allocated to Stanford fans?
The Rose Bowl Game provides Stanford with 30,000 tickets to sell to fans at prices set by the Rose Bowl Management Committee. As the Pac-12’s participating institution, Stanford’s tickets are located in three separate sections on the East side of Rose Bowl Stadium that are not contiguous. Approximately three quarters of our allocation is located in the two end zones ($150) and one quarter on the east sideline ($185). In between Stanford’s sections are the allocations for the Pac-12 and Big Ten non-participating institutions.
Why is Stanford's seating allocation not contiguous?
Stanford received allocations similar to last year in which approximately three quarters of our allocation were located in the two end zones ($150) and one quarter on the east sideline ($185). Last year, due to an unusual circumstance, Stanford was able to secure additional tickets from various sources including Wisconsin, the Pac-12 and Big Ten, which allowed the Stanford section to appear more contiguous.
However, this year, we received a limited number of tickets from the Pac-12 and Big Ten sections and therefore, allocations for both Conference's non-participating institutions will be located in between Stanford's sections.
How does Stanford Athletics assign bowl seats?
Rose Bowl Game seating is assigned based on a customer's level of engagement with Stanford Athletics and Stanford University, and his/her stated price level preference. As we saw with the last three BCS bowls, fans were overwhelmingly interested in securing the best available seats located in the $185 price level. Once the $185 section seats were accounted for, orders were fulfilled with the next best available seating level.
If you requested $185 tickets but were seating in the $150 section seats, your credit card will be refunded the difference.
I want to sit with my friends at the bowl game. How can we ensure we will be seated together?
Due to the high volume of ticket requests and a very short time to fulfill orders, we CANNOT accommodate requests to seat different accounts together.
Can students purchase seats together?
Students interested in sitting together at the bowl game must pick up tickets together at will call in Los Angeles or Pasadena. However, a student may bring other students’ valid SUID cards and pick up their tickets to be seated together; not all students in the group need to be physically present.
INFANT AND DISABLED SEATING
Do young children/infants need a Rose Bowl Game Ticket?
Yes, all game attendees regardless of age are required to have a game ticket. No infant lap seating will be permitted.
Is handicapped seating available for bowl games?
Yes. By law, stadiums must offer handicapped seating at every price level. If you require handicapped amenities, please note your seating preference on your request for bowl tickets.
TICKET MAILING & WILL CALL PICKUP
When can I expect my tickets to arrive?
Tickets will be shipped via 2-day FedEx on Wednesday, December 18. A confirmation email will be sent on December 18 with shipment tracking information.
Ticket purchasers that selected “will call” may pick up tickets at the Stanford Stadium Ticket Office or at one of several Will Call sites in Los Angeles/Pasadena.
*Please note: Tickets will not be shipped to a Post Office box. If your address includes a Post Office box, you must contact the Stanford Athletics Ticket Office (800-STANFORD) or email email@example.com and provide an alternate street address. Customers traveling during the holiday season should include a holiday mailing address during the application process to ensure tickets arrive on time.
I selected “Will Call” as my ticket delivery method. When and where may I pick up my tickets?
Fans that selected will call may pick up tickets at the Stanford Stadium Ticket Office or at one of several will call sites in Los Angeles/Pasadena.
Will Call ticket pick up at Stanford Athletics Ticket Office
The Stanford Athletics Ticket Office
December 19, 20, 23, 26 and 27
9:00 a.m. – 6:00 p.m.
Will Call ticket pick up in Los Angeles
Hyatt Regency Century Plaza (Constellation Ballroom)
2025 Avenue of the Stars
Los Angeles, CA 90067
Monday, December 30 and Tuesday, December 31
10:00 a.m. – 5:00 p.m.
Will Call ticket pick up in Pasadena
Rose Bowl Stadium - Gate A
1001 Rose Bowl Drive
Pasadena, CA 91103
Wednesday, January 1
Will call will open at 11:00 a.m.
Student Ticket Pick Up
Student tickets will only be available for pick up at will call in Los Angeles/Pasadena (see will call locations above); a valid SUID card must be presented.
Students interested in sitting together at the bowl game must pick up tickets together at will call. However, a student may bring other students’ valid SUID cards and pick up their tickets to be seated together, not all students in the group need to be physically present.
How many Rose Bowl Game tickets are in Stanford’s allotment?
Stanford received 30,000 tickets, the same number as last year. Last year, Stanford was fortunate to secure additional tickets due to an unusual circumstance in which Wisconsin returned tickets from its allotment. The additional tickets allowed Stanford to meet all of the demand from Stanford season ticket holders, alumni and fans.
This year, however, the 30,000 ticket allotment was not enough to meet the very high demand due to several factors:
- Increased season ticket holders: For the first time in Stanford Football history, in 2013, season tickets were sold out. The number of season tickets increased by 7,000 in 2013 from 2012. Additionally, Stanford Stadium hosted sellout crowds for all seven home games this season, including standing-room only tickets at four of its games.
- The matchup: This year’s game between #4 Michigan State and #5 Stanford – two conference champions – is very appealing.
- Historic game: This is the 100th anniversary of the Rose Bowl Game, and therefore, many more people are interested in attending this game.
Why weren't more tickets available this year?
Stanford received the same base allotment as last year. Due to the centennial anniversary of the Rose Bowl Game and a matchup between #4 and #5-ranked teams, demand for Rose Bowl Game tickets is at an all-time high. Both schools are unable to meet the demand from season ticket holders and fans; and, unlike last year when Wisconsin returned tickets from its allotment, Michigan State will not.
What is Stanford's priority for bowl ticket sales?
Season ticket holders, students and donors are the highest priority for Stanford's ticket allotment. They are seated and granted tickets based on their level of engagement with Stanford Athletics and Stanford University, and their stated price level preference.
Did Michigan State fans buy most of our tickets?
No, media reports have been greatly exaggerated. The vast majority of sales – upwards of 95 percent of Stanford’s ticket allotment – were made by individuals with Stanford affiliations and prior Stanford ticket purchasing history, such as season ticket holders and students. The remaining fraction of tickets were sold to 2014 season ticket depositors and the general public, both of which are important groups in growing our season ticket base for the future. The possibility exists that non-Stanford affiliates purchased some of these small ticket allotments.
Why weren't more alumni able to purchase tickets?
In years past, Stanford alumni and fans near and far were encouraged to travel to the bowl games to show that Stanford fans do travel. This year, however, there was a significant increase in season ticket holders (the number of season tickets increased by 7,000 in 2013 from 2012) leading to a sellout of all seven home games. The increase in season ticket holders combined with fewer Rose Bowl Game tickets to sell this year (last year, Stanford received an additional 10,000 tickets from Wisconsin and other sources) created a situation where demand far exceeded supply. For the first time, Stanford found itself in a situation faced by many other schools - namely that there were simply very few tickets left to sell to alumni and fans who were not already season ticket holders.
In the future, we will consider additional methods to expand our ability to offer tickets to alumni outside of the area.
I was able to purchase bowl tickets in the past, why couldn't I get access this year?
Factors such as decreased demand or extra supply of bowl tickets enabled Stanford Athletics to service significant numbers of alumni and fans who did not have a ticket purchase history.
While the Rose Bowl Game is a more attractive event, last year, Stanford was fortunate to secure 10,000 additional tickets returned by Wisconsin, which allowed us to sell tickets to more non-season ticket holder alumni and fans.
This year, however, demand significantly exceeded supply. Several factors contributed to the demand including: Stanford's increased season ticket holder base (the number of season tickets increased by 7,000 in 2013 from 2012), a stronger matchup between two conference champions, and the historic significance of the 100th Rose Bowl Game.
Why did you allow people to submit a season ticket deposit to get Rose Bowl Game tickets?
The depositor program was used last year during the Rose Bowl Game sales period, and is a practice most teams follow for post-season play, including in the NFL and MLB. The depositor program was a key factor in driving the season ticket sellout we had this year, and is expected to strengthen sales for 2014 season as well.
The overall number of Rose Bowl Game tickets sold to depositors was very small compared to the number of Rose Bowl tickets sold to season ticket holders. In addition, we refunded some deposits where it was evident that the deposit was not made in good faith, as well as deposits stemming from obvious abuse of the system.
How else can Stanford fans access tickets?
Tickets may be purchased on the secondary market (e.g. StubHub). While the prices in the secondary market may be high, it is possible that they will decline as the game date approaches. This has been the case with the Super Bowl and other major sporting events.
For fans considering future scenarios, we continue to reiterate that being a season ticket holder is the only guaranteed method of securing bowl tickets.
How do I check if my bowl ticket request was received?
Log in to your online ticket account. Once logged in, to the right of the page, select the "View Order History" link. If you have questions regarding your order, please call the Stanford Athletics Ticket Office at 800-STANFORD or email firstname.lastname@example.org. Please have your account number ready to expedite service.
I requested $185 game tickets and my credit card was charged. Am I guaranteed $185 tickets?
No, only one quarter of Stanford’s ticket allocation was on the east sideline ($185 tickets). Bowl seating is assigned based on a customer's level of engagement with Stanford Athletics and Stanford University. If seats are unavailable in your price level preference, orders will be fulfilled with the next best available seating level and the price difference will be refunded.