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Stanford Enters Exclusive Marketing/Media Sponsorship Agreement With Learfield Sports
Courtesy: Stanford Athletics  
Release: 03/08/2007

March 8, 2007

STANFORD, Calif. (March 8, 2007) - Stanford University Athletics announced today that it has selected Learfield Sports as its exclusive marketing/media sponsorship partner for the Cardinal athletic program and has entered into a one-year management and consulting agreement with the company with mutual commitment to establish a long-term agreement thereafter.

The agreement calls for Dallas-based Learfield Sports to administer Stanford Athletics' multimedia rights beginning July 1, 2007. The team assembled on behalf of the University will be a Learfield Sports' property and operate as "Cardinal Sports Properties" (CSP). Elements of the agreement may include the management of certain live television broadcasts and coaches' shows, corporate hospitality and venue presence, radio play-by-play broadcasts and coaches' shows, print sponsorships, event marketing, corporate sponsorships and official athletic Web site advertising.

"We are pleased to begin this new relationship with Learfield Sports," said Bob Bowlsby, Stanford's Jaquish & Kenninger Director of Athletics. "We look forward to a long-term partnership with Learfield and believe it will open up doors for generating greater exposure and developing innovative sponsorship opportunities for corporate clients, consistent with the Stanford culture."

"We are honored to be brought in to work with such a prestigious athletics program," said Greg Brown, president of Learfield Sports. "We recognize the unique attributes of teaming with a school like Stanford and look forward to leveraging opportunities that match its special environment."

Concurrent with this move, David Hubbard, who most recently was general manager for Learfield Sports' Kansas State property, will move to Palo Alto to serve as general manager for the Cardinal Sports Properties. He will direct all facets of the partnership, which includes maintaining current corporate sponsorships, driving new sponsorship opportunities, overseeing multimedia partnerships and serving as the main corporate sponsorship and multimedia contact with the University Athletic Administration.

About Stanford Athletics Founded in 1891, Stanford Athletics is a member of the Pac-10 Conference and the National Collegiate Athletic Association. Its administrative and coaching staff is committed to offering a wide range of high quality programs which will encourage and facilitate all participants to realize opportunities for championship athletic participation, recreation, physical fitness, health and well-being. Stanford Athletics manages 14 world-class sports facilities including Stanford Stadium, Maples Pavilion, Avery Aquatic Center and Stanford Golf Course. Serving more than 850 student athletes representing 35 intercollegiate athletic sports programs, no athletic department in the country can boast the kind of success that Stanford has accomplished since the 1980s. With 76 NCAA team champions (the most in the nation), 52 NCAA individual champions (also the most in the nation), 12 consecutive Directors' Cup titles, and 64 Olympic medals since the 1992 Games, it's no wonder Stanford Athletics is widely known as the "Home of the Champions." For more information about Stanford Athletics, visit www.gostanford.com.

About Learfield Sports In addition to Stanford, Learfield Sports manages multimedia rights for more than 30 collegiate institutions and associations including fellow Pac-10 member Oregon State. The company also manages the marketing partnerships for the Black Coaches Association (BCA) and provides exclusive sports programming to more than 1,000 radio stations throughout the country. Additionally, Team Services, LLC, a Learfield Sports company, specializes in venue naming rights, marketing research and sales consultation. Learfield Sports is an operating unit of Jefferson City, Mo.-based Learfield Communications, Inc., which made its initial foray into the world of sports marketing in 1975 as the radio rights holder for the University of Missouri, a client still today. For more information and a complete listing of Learfield Sports' portfolio, visit www.learfieldsports.com.


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