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KTRB 860 AM to Broadcast Stanford Football and Basketball Games Beginning Next Season
Courtesy: Stanford Athletics  
Release: 04/11/2008

STANFORD, Calif. - Stanford Athletics announced today that Learfield Sports has agreed to terms with Pappas Radio of California to broadcast Cardinal football and men's basketball games on 50,000-watt radio station AM 860 KTRB beginning next fall.

KTRB will broadcast all 12 Stanford football games in addition to the annual Spring Game and any bowl game involving the Cardinal along with all men's basketball games. KTRB will air "The Jim Harbaugh Show," the men's basketball head coach's show and "Cardinal Sports Today," which will feature daily, three-minute interviews on Stanford athletics.

"This is exciting news for Stanford fans and radio listeners in the Bay Area," said Stanford University Jaquish and Kenninger Director of Athletics Bob Bowlsby. "We are delighted to have this new partnership with Pappas Radio of California. This is positive in all aspects for all parties involved, including the many loyal listeners and supporters of Stanford Athletics."

"Stanford University is one of our country's most prestigious schools and is well known for its excellence in both academics and athletics," said Jim P. Pappas, Vice President and General Manager of Pappas Radio of California. "Cardinal Sports Network is committed to the history of Stanford Athletics and we're thrilled to be a part of the tradition that comes with being an affiliate."

Learfield Sports, Stanford University's exclusive multimedia rights holder, manages multimedia rights for nearly 50 collegiate institutions and associations. Learfield Sports also manages the marketing partnerships for the Black Coaches & Administrators (BCA) and provides exclusive sports programming to more than 1,000 radio stations throughout the country. Additionally, Team Services, LLC, a Learfield Sports company, specializes in venue naming rights, marketing research and sales consultation.

Dallas-based Learfield Sports is an operating unit of Jefferson City, Mo.-based Learfield Communications, Inc., which made its initial foray into the world of sports marketing in 1975 as the radio rights holder for the University of Missouri, a client still today. For more information and a complete listing of Learfield Sports' portfolio visit

AM 860 KTRB is one of the oldest radio stations on the West Coast. After serving Modesto and the surrounding area for 73 years, on February 1, 2007, KTRB signed on the air licensed to the city and county of San Francisco. KTRB is bringing more voices and more choices to the San Francisco-Oakland-San Jose talk radio audience with a line-up of hosts who bring a fresh and independent perspective to current affairs, featuring the independent voices of Glenn Beck, Neal Boortz, and Jerry Doyle, the hard hitting commentary of Laura Ingraham, the satire and comedy of Phil Hendrie, and quality weekend talk programs that reflect the diverse interests of talk radio listeners. For more information, visit AM 860 KTRB is owned by Pappas Radio of California, LP, an affiliate of Pappas Telecasting Companies, America's largest privately held television broadcast company in terms of household coverage. For more information, visit



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