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Gostanford.com Receives Facelift
Courtesy: Stanford Athletics  
Release: 01/18/2008

Jan. 18, 2008

Stanford, CA - January 18, 2008 - The online home of Stanford Athletics, gostanford.com, has received a facelift. The redesigned web site, which will launch on Wednesday, January 23 at 2:00 p.m. PT, will provide Cardinal fans an improved and enhanced user experience. Visitors of gostanford.com will notice a significant change in the user interface in which a cleaner more contemporary look and feel has been applied throughout the site.

Since it first launched in May 1997, gostanford.com has undergone two redesigns, but the site primarily served as an informational posting board and media relations resource. In an effort to communicate to a broader audience, the gostanford.com site required a major overhaul.

The site was redesigned with the following objectives in mind:
• Maximize the limited real estate capacity by restructuring the site navigation and creating a simpler, more attractive graphical layout that cohesively integrates news, multimedia, advertising, and event information.
• Provide timely and accurate data on Stanford Athletics and its sports programs.
• Enhance the user experience by incorporating more Flash, audio, video, and other multimedia tools.

Key features of the redesign include:
• Easier overall site navigation and presentation.
• The latest technology in web graphics and displays.
• Improved access to multimedia and fan resources.
• Larger action photos to accompany headline stories.
• More organized sponsor advertisement placement.

In addition to the new features, fans can still access team rosters, schedules, game results, online ticketing, press releases, and much more on gostanford.com.

"We live in a culture where information is accessible 24-7," said Chris Hutchins, Senior Associate Athletic Director of External Relations. "The web site serves as an important conduit in communicating with our constituencies. We will continuously aspire to improve our online communication and provide fans intimate access to our sports programs, events, student-athletes, and coaching staff."

About Stanford Athletics
Stanford Athletics is a member of the Pac-10 Conference and the National Collegiate Athletic Association (NCAA). Its administrative and coaching staffs are committed to offering a wide range of high quality programs that will encourage all participants to realize opportunities for championship athletic participation, recreation, physical fitness, health, and well being. Stanford Athletics manages 18 world-class sports facilities and serves more than 800 student-athletes representing 35 intercollegiate sports programs. No athletic department in the country can boast the kind of success that Stanford has enjoyed. Stanford has won a total of 108 national championships and 13 consecutive Directors' Cup titles. Stanford teams have captured NCAA championships at an unprecedented rate, including 78 since 1980, 55 since 1990, and 19 since 2000, all national bests. Stanford has won at least one NCAA team championship for 32 consecutive years and has won at least four national titles in a single season nine times, again an NCAA best. Stanford student-athletes have gone on to win Super Bowls, Olympic medals, NBA world championships, World Series championships, Grand Slam golf and tennis championships, World Cup championships, and have also become American and world record holders, Super Bowl MVPs, Cy Young Award winners, and Hall of Fame inductees. With an extensive list of accomplishments, it is no wonder Stanford Athletics is widely known as the "Home of the Champions." For more information, please visit gostanford.com.


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