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Groundbreaking Mobile Technology to Enhance the Fan Experience
Courtesy: Stanford Athletics  
Release: 08/29/2011

Aug. 29, 2011

STANFORD, Calif.-- Consistent with Stanford's spirit of technological innovation and leadership, the athletics department has undertaken significant initiatives in mobile technology for the upcoming academic year aimed to enhance the game day experience for fans by providing connectivity, real-time replays, statistics, mobile food ordering and other key information. New offerings include free public Wi-Fi at nine on-campus athletics venues and a combination of mobile technology products including an in-venue mobile web site and native application for the iOS and Android operating systems.

In partnership with AT&T, Birdsall Interactive, and ByPass Lane, Stanford Athletics' advancement in mobile technology makes it the first intercollegiate sports program in the country to launch fan enhancement mobile products.

The first product, Stanford GameDay Live! (, is an in-venue mobile web site providing real-time video replays, live statistics, mobile food ordering with Bypass Lane, and other pertinent information to fans during football and basketball games, and women's volleyball matches. Starting on Friday, September 2, Stanford GameDay Live! will be available to fans at Maples Pavilion and Stanford Stadium, by connecting to the "attwifi" wireless network.

Fans can only access Stanford GameDay Live! if they are on the "attwifi" network and thus only if they are at the venue.  Once on the network, go to and log in on your mobile device.

Wi-Fi access is publicly available and free at Stanford Athletics venues through the network "attwifi". To join "attwifi", fans should confirm that Wi-Fi is enabled on their device and choose "attiwifi" under settings. Access is free for all internet-enabled devices, regardless of cellular carrier.

The second mobile product available to fans this fall is iCardinal, a native application for mobile devices running iOS and Android operating systems. iCardinal offers fans content about Stanford's varsity sports teams, and integrates with social networks to enable fan participation. The initial release of iCardinal also contains functionality so users may follow Stanford Football in depth. Fans at football games can use iCardinal to pinpoint their parking location, share photos and videos with other users, and order food from their seats with Bypass Lane. iCardinal will also integrate Stanford Game Day Live! providing fans the opportunity to watch replays and monitor live stats while in Stanford Stadium. iCardinal will be available to download on iTunes and the Android Market in fall 2011.

"We are excited about these mobile technology initiatives and are proud that they support the spirit of leadership and innovation that characterizes Stanford University," said Bob Bowlsby, the Jaquish & Kenninger Director of Athletics. "From a business perspective, our athletics department recognizes the need to evolve our methods alongside broader changes in technology and consumer preferences. We look forward to the upcoming launch of our mobile products, and to subsequent innovations and technology-based initiatives that will continue to improve how our supporters connect with Stanford Athletics."

For more details on Stanford Athletics mobile products, including how to pre-register with Bypass Lane for mobile food ordering prior to the September 3 football home opener, visit /ViewArticle.dbml?DB_OEM_ID=30600&ATCLID=208451682.



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