July 24, 2007
Stanford, CA - July 25, 2007 - Stanford Athletics' Buck/Cardinal Club, the annual giving program that provides scholarship aid and program support for Stanford's 35 intercollegiate sports, today introduced its new benefits program. The program was developed to centralize the annual solicitation process, alleviating each sports program's time spent on fundraising to focus on recruiting and coaching student-athletes. The new program, which begins September 1, 2007, also improves the process of fulfilling benefits associated with various giving levels.
On average, donors to Stanford Athletics receive approximately eight to 10 solicitations a year. With the new Buck/Cardinal program in place, the only annual solicitation coming from Stanford Athletics will be from the Buck/Cardinal Club. During the giving process, donors will have an opportunity to identify which sports they are interested in staying connected with through newsletters and other information. Additionally, donors with an affinity to a specific sport program can continue to give to the sport of their choice by supporting an event or one-time project such as an annual auction, tournament, foreign tour or equipment purchase.
While this fundraising strategy is new to Stanford Athletics, it is not uncommon in the realm of collegiate athletics.
"The new Buck/Cardinal program allows us to make one unified solicitation to friends and alumni," said Bob Bowlsby, the Jaquish & Kenninger Director of Athletics. "This centralized effort relieves our coaches from fundraising duties and allows them to focus on what they do best -- coaching and recruiting."
"Managing the solicitation of support for our program through the Buck/Cardinal Club will benefit our program on many levels," said Trent Johnson, the Anthony B. Joseph Director of Men's Basketball. "Primarily, we will be able to devote more of our time and resources to areas that will develop our team and elevate the elements that are important to creating an environment conducive to success at the highest level. This is the reality of where we need to be given the level of play in the Pac-10. The new structure will also be more fan-friendly in that it will create one source of contact for all donors. We feel that it is a win-win for both our donors and the Stanford athletic program as a whole."
Buck/Cardinal Club Annual Giving Levels and Benefits
Giving to the Buck/Cardinal Club is an opportunity to contribute to the educational and athletic excellence of more than 800 student-athletes. The Buck/Cardinal Club's 6,500 members include alumni, friends and supporters that believe in maintaining Stanford's tradition and distinction in collegiate athletics.
Starting at $100 (Stadium Level) and continuing above $50,000 (Director's Circle Level), Buck/Cardinal membership benefits vary based on the giving level. Example benefits include invitations to Buck/Cardinal events, parking passes, pre-game Chalk Talks, access to media guides, etc. Contributions at the $500 Coach's level or above qualify donors to purchase priority premium seating for football.
For the first year of the new program, donors from the Buck/Cardinal Club (from September 1 until August 31, 2007) and Sports Improvement Funds (from September 1, 2006 until July 31, 2007) will receive benefits. In all future years, only annual gifts made specifically to the Buck/Cardinal Club will qualify for benefits, which will be fulfilled the year after the gift was made.
Contributions made to the Buck/Cardinal Club (except those designated for premium seating) are 100% tax deductible. Contributions made for premium seating are 80% tax deductible.
For detailed information about Buck/Cardinal Club membership benefits, please download the Buck/Cardinal Club Annual Giving brochure at /ViewArticle.dbml?DB_OEM_ID=30600&ATCLID=208451420. For other questions, please contact the Buck/Cardinal Club at (650) 724-9081 or (650) 723-1008.
About Stanford Athletics
Founded in 1891, Stanford Athletics is a member of the Pac-10 Conference and the National Collegiate Athletic Association. Its administrative and coaching staff is committed to offering a wide range of high quality programs which will encourage and facilitate all participants to realize opportunities for championship athletic participation, recreation, physical fitness, health and well-being. Stanford Athletics manages 18 world-class sports facilities including Stanford Stadium, Maples Pavilion, Avery Aquatic Center and Stanford Golf Course. Serving more than 800 student athletes representing 35 intercollegiate athletic sports programs, no athletic department in the country can boast the kind of success that Stanford has accomplished since the 1980s. With 77 NCAA team champions (the most in the nation) and 55 NCAA individual champions (also the most in the nation) since 1980, 13 consecutive Directors' Cup titles, and 64 Olympic medals since the 1992 Games, it's no wonder Stanford Athletics is widely known as the "Home of the Champions."
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